If you’re a marketer and it’s your job to send out emails to get new users/viewers, do me and the people paying you a favor – watch this video. You can really just listen to it and go about your business as not much is going on visually, but it’s pretty right on as far as what I expect out of an informative email from a marketer. It comes from New Media Sandbox and goes into usability, which I lightly touched on last week. My story made it to the front page of digg and I was slowly ripped a new one by the digg community. That’s fine, I appreciate all of the helpful and friendly feedback. (I’m completely serious.) I’m only mentioning it because usability is very important and it shouldn’t stop at your Website, it should continue on through the way you communicate with your potential users as well.
It’s worth a listen and maybe you can pass it on to the person you hired to do your marketing.
