Comments on: Attention: Marketing People Sending Me Emails http://demogirl.com/2008/03/31/attention-marketing-people-sending-me-emails/ Custom Screencasts Since 2006 Thu, 21 Apr 2011 00:15:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Roland http://demogirl.com/2008/03/31/attention-marketing-people-sending-me-emails/comment-page-1/#comment-959 Roland Wed, 02 Apr 2008 21:27:33 +0000 http://demogirl.wordpress.com/?p=477#comment-959 Hi Molly, thanks for the kind words about my screencast/video about email marketing best practices. -Roland Hi Molly, thanks for the kind words about my screencast/video about email marketing best practices. -Roland

]]> By: Roland http://demogirl.com/2008/03/31/attention-marketing-people-sending-me-emails/comment-page-1/#comment-958 Roland Wed, 02 Apr 2008 21:19:59 +0000 http://demogirl.wordpress.com/?p=477#comment-958 Digital Brian, Regarding opt-in, set up a consistent procedure that you/your company is comfortable with that keeps a record of the transaction. For example, the bare minimum you should do would be to capture and store: - name (self reported) - email address (self reported) - opt-in box that user has to click on -- never pre-populate that! - date/time stamp - IP address Upon successful capture, send a confirmation email to the subscriber. But that doesn't prevent someone from entering another person's email address to be nasty. So you can take the extra precaution of adding a link in that confirmation email for the subscriber to click and reconfirm the request was legitimate. Note that in my experience, I always see a small percent of subscribers never take that final step, presumably because the confirmation email might have been incorrectly flagged as spam, caught in an aggressive junk mail filter or deleted because the user didn't understand there was a final action to complete the subscription process. Hope that helps. Roland from NewMediaSandbox.com Digital Brian,
Regarding opt-in, set up a consistent procedure that you/your company is comfortable with that keeps a record of the transaction. For example, the bare minimum you should do would be to capture and store:
- name (self reported)
- email address (self reported)
- opt-in box that user has to click on — never pre-populate that!
- date/time stamp
- IP address

Upon successful capture, send a confirmation email to the subscriber. But that doesn’t prevent someone from entering another person’s email address to be nasty. So you can take the extra precaution of adding a link in that confirmation email for the subscriber to click and reconfirm the request was legitimate.

Note that in my experience, I always see a small percent of subscribers never take that final step, presumably because the confirmation email might have been incorrectly flagged as spam, caught in an aggressive junk mail filter or deleted because the user didn’t understand there was a final action to complete the subscription process.

Hope that helps.

Roland from NewMediaSandbox.com

]]> By: demogirl http://demogirl.com/2008/03/31/attention-marketing-people-sending-me-emails/comment-page-1/#comment-957 demogirl Tue, 01 Apr 2008 15:50:22 +0000 http://demogirl.wordpress.com/?p=477#comment-957 DigitalBrian - Maybe you could make emails password protected? (Because I really do need to remember another password ;) ). DigitalBrian – Maybe you could make emails password protected? (Because I really do need to remember another password ;) ).

]]> By: DigitalBrian http://demogirl.com/2008/03/31/attention-marketing-people-sending-me-emails/comment-page-1/#comment-956 DigitalBrian Tue, 01 Apr 2008 12:23:47 +0000 http://demogirl.wordpress.com/?p=477#comment-956 Great Video!! I have a question though, even if you use Opt-in can you get in trouble if the people claim they never Opt-in? I mean I am not ready to risk 26 years in prison for SPAM. What about Double Opt-In? How can I make sure I am safe as a Email Marketer? Great Video!!

I have a question though, even if you use Opt-in can you get in trouble if the people claim they never Opt-in? I mean I am not ready to risk 26 years in prison for SPAM.

What about Double Opt-In?

How can I make sure I am safe as a Email Marketer?

]]> By: barquett http://demogirl.com/2008/03/31/attention-marketing-people-sending-me-emails/comment-page-1/#comment-955 barquett Tue, 01 Apr 2008 02:58:05 +0000 http://demogirl.wordpress.com/?p=477#comment-955 Nice video with some great information. Nice video with some great information.

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